Rhetoric

Cicero said rhetoric could be defined as a wise man speaking well. It can also be described as communicating the truth in an eloquent and persuasive manner.

KINDS OF DISCOURSE

Political – Future events

Judicial – Past Events

Ceremonial – Feel good, Emotional, Flattery

THREE MODES

Pathos – Emotion created in audience.

Ethos – Persona of the speaker.

Logos – Logic of the argument.

CANONS

Invention – The develop of an argument or assertion ( see A below)

Arrangement – The order of the argument. (see B below)

Style – Understanding the audience.

Memory – Having a recall of examples; a database of information.

Delivery – How the speech is delivered.